Competitive advantage is a condition or circumstance that puts an entity at a better or greater competitive position or standing over its rivals. It can be achieved through offering products or services that are superior to that offered by other companies. It is often the result of a strategy or a given set of actions taken by a company to improve its market position or increase its competitive edge over its rivals.

The most common sources of competitive advantage are differentiated products, superior resources, low costs, and superior distribution and marketing capability. Differentiation gives products an advantage by making them appear different, better, or more attractive to customers. Superior resources are those that are not found elsewhere; these may include patents or technology, a skilled workforce, management expertise, or reputations with customers. Low costs can be achieved by efficient use of resources, automation of processes, or innovative technology. Distribution and marketing capability refers to a company’s ability to reach customers, make them aware of its products, and conduct successful sales and promotions.

Competitive advantage can also be created through innovations, brand recognition, pricing, customer loyalty, and strategic alliances. Innovations allow a company to provide products or services that are superior in several ways such as quality, features, or design. Brand recognition and loyalty make it easier for customers to recognize and prefer the company’s offerings over those of their rivals.

Friendly pricing strategies enable a company to offer a competitive product at lower prices than its rivals. Such pricing strategies may include discounting, low-cost entry offers, and loyalty programs. Strategic alliances enable companies to pool resources and share risks in order to maintain and even increase their competitive advantage over their rivals.

Overall, competitive advantage is essential in any industry and should be sought-after by all entities in order to stay ahead of the competition. It enables companies to differentiate themselves from the competition and attract customers. Companies that develop a competitive advantage will be better able to weather changes in customer preferences, economic conditions, and market conditions.