The article discusses how the focus in the crypto industry has been primarily on infrastructure projects and not enough on consumer-facing applications. The author argues that blockchain technology has the potential to revolutionize authentication in various industries, such as fashion and luxury goods, as well as in decentralized finance (DeFi). By using blockchain as an immutable source of truth, the author suggests that it can be used to verify information and authenticate physical and digital assets, thus addressing issues like counterfeiting and scams. The author calls for developers to reach out to mainstream users and businesses to demonstrate that blockchain has utility beyond speculative assets. Overall, the article emphasizes the need for the crypto industry to expand its use cases and embrace authentication as a prime area for blockchain solutions.



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