Equity financing is a form of raising capital for businesses, usually start-ups who are in need of money. As not all start-ups have access to loans from banks or credit from other sources, equity financing is a commonly used method of raising funds while sharing the ownership of the business. The assets of the company are distributed among the owners in a way which is agreeable to all stakeholders.

Equity financing is done mainly in two ways, private placement of stock with investors and public stock offerings. In private placements, the company, often a start-up, sells portions of stock to an accredited investor or investors. This helps them secure capital without taking out loans or having to pay interest rates on debts. It is less costly but more time consuming since the company has to contact and meet with potential investors and negotiate the details.

Public stock offerings on the other hand is when the stock is sold to the public. This involves a lot of paperwork about the company's financial situation and the details of the investment are given in prospectuses or filings with the government so that investors know what they're investing into. It also involves a lot of marketing and promotion to garner interest in the stock. This is a much quicker way to raise money but is also more expensive.

In both cases, legal and regulatory procedures must be followed to ensure a fair and safe process for both the company and the potential investors. Different countries and regions have their own regulations and guidelines for equity financing, with many areas requiring companies to disclose financial statements and other details before the sale of the stock is finalized.

Equity financing is an important source of capital for companies, particularly start-ups who might not have many other options. It allows them to raise money without having to take on any debt, and it also gives them a chance to share the ownership of their business with external partners who may bring in insider knowledge and contacts that could help the business grow. But because of the numerous laws and formalities in place, the process is lengthy and can cost the company a bit more than debt financing.