CandleFocus Kraken Kicks Off Crypto Sponsorship with Bundesliga’s RB Leipzig
2024-09-25
Author: Content Editor
Crypto exchange Kraken has partnered with Bundesliga RB Leipzig in a sponsorship deal aimed at driving adoption of crypto among German football fans. The collaboration will provide fans with opportunities for digital engagement, crypto education, and immersive experiences with the football club. Kraken's Chief Marketing Officer highlighted the shared unconventional paths of the two entities and their focus on long-term success. This partnership is part of Kraken's broader strategy to target new audiences through sports, following similar initiatives with Atlético de Madrid and Tottenham Hotspur FC.
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