CandleFocus Crypto sponsorships with Premier League reach record high amidst gambling sponsor ban
2024-10-07
Author: Content Editor
Crypto companies are increasingly sponsoring Premier League clubs, with a record total of almost $170 million being spent on sponsorship deals for the 2024/2025 season. As regulations on gambling sponsorship tighten, crypto firms are seizing the opportunity to partner with football clubs. The value of sponsorships from crypto firms has risen by almost 30% compared to last year. Despite this, some clubs are still maintaining sponsors from the gambling industry, despite an upcoming ban. Contracts between crypto firms and clubs often require upfront payment and may include clauses to protect clubs from reputational harm.
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