The crypto market is experiencing a positive and sustainable growth, with increased regulatory certainty and institutional interest. Established cryptocurrency exchanges (CEXs) like Coinbase, Binance, and Kraken will now face competition from traditional financial institutions as they expand into the crypto space. In the EU, the MiCA regulation allows licensed banks and brokers to enter the crypto-assets market, while new firms must undergo a licensing procedure. In the US, there is hope that the Trump administration will bring regulatory clarity to the crypto sector. However, with increased competition, CEXs must find ways to maintain their market position, such as leveraging partnerships with banks and brokers for liquidity and utilizing their industry expertise. The landscape is expected to shift rapidly, and established crypto firms must establish their unique selling points (USPs) to navigate the ever-evolving market.



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