SubDAOs, according to the head of YGG’s ecosystem development, are “a kind of economy of its own, with its treasure and its symbol,” each with unique traits based on the nation in which it is found.

According to the decentralized gaming guild Yield Guild Games (YGG), the blockchain-based gaming sector will need to consider regional marketing plans to draw in Web3 users.

The head of YGG’s ecosystem development, Andy Chou, and Brian Lu, a partner at the Taiwan-based venture capital firm Infinity Ventures Crypto (IVC), discussed YGG’s future goals with the news last week at the 2022 Tokyo Games Show. how do you employ altDAOs

After receiving an early-stage investment from IVC, the pair joined together to grow YGG globally via subDAOs, initially beginning in Southeast Asia. YGG was first introduced in the Philippines in late 2020.

SubDAOs function, according to the YGG, as “a private, small economy that interacts with a bigger, all-inclusive economy.” About July of last year, they were incorporated into the YGG ecosystem.

While many people may only know YGG as the Philippines-based team that runs scholarship programs for play-to-win (P2E) games like Axie Infinity, the guild is gradually growing to other nations and regions through the usage of subDAOs, including India, Japan, Brazil, and Latin America.

The YGG subDAO concept, according to Chou, is “its economy with its treasury and token,” and each subDAO has a unique configuration and set of partnerships based on the nation it is located in.

For instance, Chou pointed out that the idea of YGG scholarships, in which NFT assets are loaned to players so they can profit from games, is a crucial factor in the Philippines’ acceptance of Web3 gaming. being pertinent concerning YGG Japan.

Instead, Chou said that the best way to promote Web3 games in Japan is to capitalize on the wealth of well-liked Japanese “gaming IP,” and Lu agreed, saying that instead of giving out scholarships, they concentrate on “supporting the marketing of Japanese games.” stating:

“Everyone envies Japanese intellectual property. Sega, Bandai Namco, and other gaming companies all want to change direction and enter the Web3 market.

In response to Chou’s question about what, in his opinion, is preventing Web3 games from becoming more widely used, he said that YGG Japan altDAOs have recently been working to simplify the onboarding process for new players.

On Friday, YGG Japan announced a collaboration with IVC and Web3 tech company KryptoGO to create a wallet exclusively for blockchain players. While the announcement is short on specifics, the group wants to make it easier for consumers to access blockchain games and host all of their assets in one location.

Non-payable tokens (NFTs), which many detractors claim are useless because they may right-click and download the related artwork, are another barrier, according to Chou:

Gabby Dizon was one of the founding members of Oasys, which is getting ready to deploy a game-focused blockchain on an as-needed basis later this year, and co-founded GG with blockchain developer OwlOfMoistness in 2020.

In June, there were more than 30,000 academics in YGG’s global network. YGG gives players 70% of their in-game revenue, scholarship managers 20%, and the designated subDAO 10% to lend their NFTs.



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