Word-of-mouth marketing (WOM marketing) is a powerful and influential form of marketing that could potentially make or break a company’s success. WOM marketing occurs when customers talk about a company’s product or service to their friends, family, colleagues, and other people with whom they maintain close relationships. All these interactions and conversations, both positive and negative, can play a significant role in a business’s success. According to research, 88% of consumers trust the recommendations of their friends over traditional media. This is why WOM marketing plays an important part in helping any business stand out from the competition.

Due to the increasing competition in the current market, it is more important than ever for companies to encourage WOM marketing. There are various methods by which companies can embrace this form of marketing, such as exceeding customer expectations, providing good customer service, giving exclusive information to customers, and more. Additionally, the Word of Mouth Marketing Association (WOMMA) suggests that companies use the following strategies to maximize their WOM marketing campaigns: be honest, credible, social, repeatable, measurable, and respectful.

Furthermore, WOM marketing is involved in a variety of different marketing techniques, such as buzz marketing, which focuses on creating hype around a product or service through word-of-mouth conversations; blog marketing, which involves writing reviews and opinion pieces around a particular topic; and social media marketing, which involves utilizing various social media platforms, such as Twitter and Facebook, to create awareness and engage with customers.

Overall, word-of-mouth marketing is a powerful form of marketing that can help companies create long-term success. By implementing strategies that encourage customer satisfaction and engagement, companies can build customer loyalty and trust, as well as increase their sales and profits.