Wide variety merchandising is a common sales strategy used by retailers to draw in a larger range of customers by presenting an abundant selection of products in a relatively small space. Wide variety stores are seen in many locations, from big box retailers to small local boutiques. The wide variety of merchandise enables a store to provide customers with an extensive range of products, from economic basics to specialized items.

The primary benefit of a wide variety merchandising strategy is it helps to attract a greater amount of customers who seek to purchase multiple items. Wide variety stores make it more convenient for customers to find all their desired items in one place, thus optimizing shopping time and satisfaction. This can be especially helpful for busy shoppers who don't have the ability to visit multiple stores. Additionally, shoppers are prone to impulse purchases when presented with numerous selections.

On the other hand, smaller stores may opt to focus on the deep assortment strategy instead. This approach involves a more targeted selection of items with a greater range of sizes, styles, and brands. This strategy is often employed by local boutiques in order to cater to a niche customer base. The customer experience in such a store is often more unstructured but offers an opportunity for a more personalized experience.

In today’s retail market, stores of all sizes and types are competing for limited customer attention. For smaller stores or boutiques, a wide variety merchandising strategy can be a valuable tactic for gaining an edge in customer satisfaction and profitability. The strategy could be used in conjunction with the deep assortment approach to excel in the retail sector. By utilizing a campaign of both wide and deep variety products, store owners can ensure they are attracting a greater number of customers while also providing them with more specific product choices. This combination can help to increase customer loyalty, ultimately leading to greater brand recognition and profits.