CPA's who attain the Personal Financial Specialist (PFS) designation have the highest level of expertise in the personal finance profession. The PFS credential requires intense study and dedication, as well as experience in the field. Applicants must first possess a CPA license and then must pass an intensive and comprehensive examination of financial planning topics by the American Institute of Certified Public Accountants (AICPA). The PFS credential is awarded to the individual who demonstrates the highest level of expertise in the profession.

With the PFS designation, CPAs can expand their services and reach a broader audience, particularly those that need assistance with personal financial planning. Achieving the PFS credential gives CPA's the ability to offer advice that goes beyond traditional tax services and encompasses retirement planning, estate planning, investments, insurance, and debt management. This opens up tremendous opportunities for CPA's to address their clients' individual financial situations and advise them on how to manage their financial health.

The PFS credential also offers other benefits. Not only can the PFS credential open up a new revenue stream for the CPA, but it also provides them with the ability to keep their clients informed and educated about how to best manage their personal finances. This knowledge plays a key role in helping a client meet their financial goals. PFS professionals can also help clients understand the importance of building a strong financial foundation, developing an effective savings plan, and taking advantage of tax savings opportunities.

The PFS designation is a statement to those in the finance industry that the individual has undergone the arduous task of passing the American Institute of Certified Public Accountants' PFS examination and has obtained the highest level of personal finance expertise available in the profession. The CPA who possesses the PFS credential is typically more highly valued by employers since they are able to offer specialized financial advice and services to their clients.

In summary, the PFS designation is one of the most recognized and respected credentials available in the field of personal finance and can provide CPAs with additional opportunities to grow their business and reach a broader audience. It also provides them with the ability to offer specialized financial services and advice that can aid their clients in achieving their financial goals.