Point of Purchase (POP) is the ultimate destination for consumer purchasing decisions. It is the intersection point between the consumer and the product or service. A POP, whether physical or virtual, is essential for marketers and retailers who want to actively engage in the promotion of their products.

Physical POPs are those locations where customers are likely to purchase something and involve brick and mortar stores, supermarkets, vending machines, and other venues that facilitate sales. For example, a POS (Point of Sale) display located in the center of a retail store, surrounded by product shelves and manned by store employees, is a physical POP.

In addition to physical POPs, virtual versions are also gaining recognition in retail commerce due to the growth of e-commerce and online retail. Virtual POPs incorporate online stores, online marketing campaigns, and digital signage display systems. For example, online marketplaces like Amazon, eBay, Etsy and Alibaba are the essence of virtual shopping.

Having a Point of Purchase is a way for retailers to differentiate and display their products in an attractive and reliable way. POP design is often dictated by the products being sold and the environment in which it shall be displayed, as well as the marketing requirements that must be fulfilled. For example, beverage products are commonly displayed in special refrigeration systems while health and beauty items are usually displayed on slat walls or suspended rails.

To meet the rising demand for creative and attractive POP displays, point of purchase (POP) display manufacturers are introducing innovative designs and materials. From elegant metal poles and shelves to aesthetically pleasing acrylic and PVC, POP displays often use materials to communicate unspoken messages about the company’s brand identity.

The global Point of Purchase (POP) displays market is estimated to expand at a CAGR of 5.9% from 2018 to 2026, driven by numerous innovations and the growing demand for eye-catching display systems. Companies that specialize in POP display design, fabrication, and installation are expected to benefit from this steady rise, as retailers are more likely to turn to them for assistance in creating shop window and aisle displays that stand out.

Overall, Point of Purchase (POP) is a crucial part of the retail experience. As such, it is the responsibility of retailers and marketers to make sure that their POP displays are attractive and eye-catching. Furthermore, focus should be placed on ensuring that the materials used for the display systems contain the right message about the company’s brand identity and overall product appeal. By doing this, retailers can rest assured that their sales and profits will reflect the investment.