CandleFocus Inside OKX's Strategic Shifts to Its Regulatory Approach, Formula 1 Branding and App Design
2024-09-19
Author: Content Editor
Crypto exchange OKX is rethinking its strategy in three major areas: the look and tech aspects of its application, its approach toward regulation and expansion, and its brand strategy as the primary partner of the McLaren Formula 1 Team. OKX's CMO, Haider Rafique, stated that the company wants to focus more on helping people get into F1 rather than pushing its logo and services. OKX has also been quietly working to redesign its app and enhance its Web3 and trading experience. In terms of regulation, OKX has pulled out of India but has secured regulatory victories in Australia and Singapore, with plans for more regulatory victories in other regions.
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