MicroStrategy, a business intelligence software company founded in 1989, has gained attention in recent years for its aggressive acquisition of Bitcoin for its corporate reserves. The company made its first Bitcoin purchase in 2020 as a hedge against economic uncertainty and concerns about the devaluation of fiat currency. MicroStrategy has since adopted a strategy of raising funds through the sale of convertible notes to buy more Bitcoin. This strategy has been adopted by other publicly traded companies as well. Despite initial skepticism, MicroStrategy CEO Michael Saylor has become a vocal advocate for Bitcoin and sees it as the best long-term asset to hold. However, the company's persistent Bitcoin acquisitions have faced scrutiny, with concerns raised about the potential for forced liquidations in a drawdown. MicroStrategy now owns over $48 billion worth of Bitcoin and has expressed its intention to continue acquiring more. Saylor envisions MicroStrategy evolving into a "Bitcoin bank" with a trillion-dollar valuation and aims to create capital market instruments tied to Bitcoin. The company has also been pitching the adoption of Bitcoin to other major publicly traded companies.



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