The guest post by Greg Waisman, Co-founder and COO at Mercuryo, discusses the barriers to adoption that the Web3 space faces. Despite the growth and potential of Web3, its real-world adoption remains low. The complexity of cryptocurrencies and Web3 platforms, along with the lack of understanding and accessibility, is a major hurdle for everyday users. The reputation of Web3 being associated with scams and hacks further hinders its adoption. Additionally, the limited range of use cases beyond crypto trading discourages mainstream users. To break into the mainstream, Web3 needs to focus on user experience, simplicity of access, and practical use cases that integrate seamlessly with existing platforms. Education and marketing efforts are crucial in demystifying Web3 and showcasing its value to users.



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