Upland, a Web3 gaming company, has announced its fourth season of collaboration with OneTeam Partners and the NFL Player Association. The collaboration has made Upland an NFLPA Licensee and has been successful in terms of digital experiences and fan engagement. The NFLPA Legits, based on Upland, has gained popularity with over 850,000 items owned by more than 27,000 players. The 2023 season saw a significant increase in activity, including a 43% spike in items bought and a 72% increase in exclusive players. The expansion highlights the Upland community's participation and player engagement. Upland is developing new features and rewards for the upcoming season, including exchanging and collecting player Legits and running fan shops. Upland's co-founder expressed excitement about the continued partnership with the NFLPA, and the collaboration aims to provide opportunities for fans to connect with the sports and players they love while contributing to the digital open economy.



Other News from Today