Rapper and designer Kanye West, also known as Ye, is launching his own cryptocurrency token called YZY. Despite his past criticism of crypto projects and controversy over his public statements, 70% of the token supply will be allocated to Ye, while 10% is reserved for liquidity and 20% for investors. The YZY token will serve as an official currency for Ye's fashion brand, Yeezy, and will be accepted as payment on its website. The move into cryptocurrency allows Ye to monetize his brand without institutional oversight after facing job losses and being cut off by mainstream platforms due to controversial remarks. This decision comes despite Ye's previous skepticism about crypto, as he dismissed it on social media and declined a $2 million offer to launch a token. Ye was reportedly inspired by Donald Trump's TRUMP memecoin, which had significant insider ownership.



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