The article argues that the next breakthrough in the crypto industry will come from simpler, more human-centric applications, rather than complex technological solutions. It highlights memecoins like $TRUMP and $MELANIA as examples of killer crypto apps that tapped into universal human emotions and attracted a large number of retail users. The article also mentions the potential of projects like TON and Telegram to become the next killer use case by leveraging emotional engagement and social relatability. It emphasizes the importance of intuitive and easy-to-use interfaces for retail adoption and cites examples like Base and Hyperliquid that simplified the user experience. The article suggests that network effects drive exponential value in crypto platforms and mentions stablecoins as a potential next killer app due to their global adoption and role in maintaining Dollar dominance. However, it acknowledges challenges such as regulatory uncertainty and technological complexities that need to be addressed. Overall, the article advises retail projects to focus on the human element, simplicity, and network effects in order to succeed in the current bull market.



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