Cassie Craddock, the managing director at Ripple, believes that the cryptocurrency industry will make significant advancements in 2025. She highlights the bold moves made by BlackRock and Societe Generale Group in terms of institutional cryptocurrency adoption and predicts that this trend will continue to accelerate. Craddock emphasizes the importance of collaboration with experts for scaling tokenization and developing long-lasting use cases. She also sees digital asset custody as a promising sector, with early movers that invest in partnerships and specialized expertise gaining market share and trust. Ripple's recent acquisition of Swiss custody firm Metaco and expansion in the custody sector demonstrates its focus on this area. Additionally, Ripple and IBM introduced a safekeeping service for Garanti BBVA, further showcasing the company's growth and development. After securing legal and regulatory wins in 2024, Ripple is now well-positioned to excel in the coming year.



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