Crypto startup Rekt Drinks sold out its entire batch of flavored sparkling water, its first-ever product release, in under 48 hours. The success of the launch highlights the ability of the crypto industry to build communities, which can also support the sale of physical products. Rekt Brands and its beverage line evolved from an Ethereum NFT project called Rektguy and a popular podcast called Rekt Radio. The drink's branding positions it as a non-alcoholic alternative for social occasions. Rekt Drinks leveraged its existing Web3 community to drive initial sales and used a rewards system to engage its audience. The launch saw 222,000 cans sold across 32 countries, proving the loyalty and dedication of the Rekt community.



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