Plastichero, an environmental firm utilizing blockchain technology for plastic waste management, is expanding into the Middle East and has appointed Bruce Jeong as its new Chair. Jeong, a Middle East expert, will use his strategic insights and experience in the region to help Plastichero achieve its goals. The company aims to incentivize eco-friendly behaviors and turn plastic waste into value through its AI-powered blockchain platform. Plastichero believes Jeong's leadership will not only benefit the Middle East but also extend to creating a green economy globally. The firm's expansion could also present opportunities for cryptocurrency traders with the adoption of its native token, PTH coin.



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