MicroStrategy, the largest publicly traded corporate holder of Bitcoin, now has Bitcoin reserves worth $26 billion, surpassing the cash balances of major firms like IBM, Nike, and Johnson & Johnson. The company has been systematically acquiring Bitcoin since 2020, buying almost 279,420 BTC for $11.9 billion. The firm's stock value has surged due to rising Bitcoin prices, and it has introduced a performance metric called Bitcoin yield to measure the change in its Bitcoin holdings. MicroStrategy plans to raise $42 billion over the next three years to further increase its Bitcoin holdings, emphasizing its commitment to Bitcoin as a long-term store of value and inflation hedge. This strategy highlights the organization's innovative financial model and the growing prominence of cryptocurrency in corporate treasuries.



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