Vance Spencer, from Framework, expressed his support for Maker's Sky rebrand in a recent interview. He believes that the brand equity is relative to the value of a redenomination and that the rebrand could be successful if major exchanges start listing SKY. However, it is currently too early to determine the success of the rebrand due to low adoption and retail participation. Spencer believes that if Wall Street institutions and retail investors come in and value fundamentals, they would also value a brand that aligns with the project's goals. Despite criticisms of the rebrand, Framework remains invested in Maker and believes in the long-term potential of the project.
- Content Editor ( blockworks.co )
- 2024-11-08
Maker’s ‘botched’ rebrand hasn’t deterred Framework