Philip Martin, Coinbase's Chief Security Officer, discusses how artificial intelligence (AI) is changing the game for scammers in the crypto industry. He highlights deepfakes as the biggest emerging threat for next year, with scammers using AI-generated videos and voices to impersonate trusted figures or loved ones. AI is also being used to create lifelike personas and analyze user behavior to personalize and predict attacks. Philip emphasizes the importance of AI-powered detection systems and smart contract auditing tools to combat these tactics. He also discusses how blockchain's transparency and immutability can aid in solving issues like money laundering and digital identity theft. Philip warns investors to watch out for red flags such as downloading third-party apps from untrusted sources and advises sticking to reputable platforms and keeping private keys confidential. Coinbase is collaborating with other companies to tackle fraud across industries through the Tech Against Scams coalition. Philip predicts that scammers' methods will become more advanced, with deepfakes so realistic they can fool experienced users by 2025. Education and verification are crucial in fighting these threats. Philip concludes by suggesting that traditional financial institutions can learn from the crypto industry's transparency, traceability, and smart contract automation to improve security and operational efficiency.



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