Over 50 non-crypto companies, including major banks and luxury brands, are developing blockchain-based products on Ethereum and its layer two networks, focusing on areas such as non-fungible tokens (NFTs), tokenized assets, and scalable infrastructure, as per a report by Galaxy Digital. These efforts are centered around real-world asset tokenization, NFTs, and web3 gaming, bypassing general cryptocurrency infrastructure like exchanges. Ethereum leads in real-world asset tokenization, with nearly 10 times the value of assets compared to rival blockchain Stellar. The platform also dominates the stablecoin market, with over 50% of the $400 billion market share. Traditional financial institutions like Deutsche Bank and Paypal, as well as brands like Louis Vuitton and Adidas, continue to invest in Ethereum and its layer two solutions for compliant finance and gaming applications. Galaxy's report concludes that Ethereum remains the preferred blockchain for finance-focused crypto services, with real-world assets and stablecoins expected to expand further in the coming years.



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