Crypto research newsletter 0xResearch discusses the volatility of the crypto industry due to its permissionless nature and ongoing search for product-market fit. To help traders navigate market sentiment, they highlight a Web3 search engine called Kaito that provides sentiment analysis by scraping data from social media platforms. Kaito recently launched its own token, called KAITO, which is used as part of an attention economy model on Twitter. Users can earn "Yap" points by connecting their accounts and tweeting. These points can entitle them to a larger airdrop of KAITO tokens. The KAITO token represents a new business model for Web3 marketing, where quality data collected by Kaito from its users can be sold to major ecosystem projects. The value of YAP points is estimated to be between $20 and $140 each. The specifics of Kaito's tokenomics and its correlation to its core analytics product are yet to be revealed.



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