Goodfood Market Corp., a publicly traded company on the Toronto Stock Exchange, has announced plans to adopt a bitcoin treasury strategy to strengthen its balance sheet and create long-term shareholder value. The company aims to align itself with other firms that are investing in bitcoin as a treasury reserve asset. Goodfood has made an initial bitcoin investment of $1 million and intends to gradually expand its holdings in the future. The decision reflects a growing trend among publicly traded companies to explore alternative financial strategies and safeguard value in an uncertain monetary environment.



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