Bluesky, a decentralized social platform, has experienced a surge in growth with over 1 million new signups in a 48-hour period and reaching a total of 12 million users. This growth can be attributed to a series of controversial policy changes made by Twitter, including allowing third-party AI developers to use user data, weakening the block function's ability to prevent users from viewing content, and moving legal jurisdiction to an area known for its conservative judges. Bluesky is capitalizing on Twitter's missteps and emphasizing its "user-first" approach. However, Twitter is facing financial decline, with advertisers withdrawing due to concerns over brand safety and platform stability. Bluesky's rapid ascent reflects the growing concern among social media users about data privacy and platform control.



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