BlackRock's Head of Digital Assets, Robbie Mitchnick, discussed the company's crypto strategy, revealing that they have been interested in crypto since 2016. BlackRock's involvement in the crypto space has grown since then, particularly with the launch of Bitcoin and Ethereum ETFs. Education is a key part of BlackRock's strategy to introduce new investors to crypto and combat misunderstandings. Mitchnick highlighted that Bitcoin can act as a hedge, contrary to the misconception that it is strictly a risk-on asset. BlackRock is also focusing on tokenization, working on infrastructure to support it. The firm aims to provide clients with easy access to digital asset markets and technological capabilities. Overall, BlackRock's methodical approach demonstrates their commitment to long-term viability and education in the crypto industry.



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