South Korean cryptocurrency exchange Bithumb has rebranded its former subsidiary Bithumb Meta as Bithumb Partners and shifted its focus to investment operations. With an injection of 1 billion KRW ($680,099 USD) in the fourth quarter of 2024, Bithumb now fully owns the subsidiary, after previous investors, including LG CNS, CJ OliveNetworks, and SK Square, departed due to underperformance in NFT and metaverse projects. Bithumb Partners will be led by an external recruit while Bithumb's management will occupy key positions. The subsidiary will specialize in short-term investments in stocks and bonds using Bithumb's internal funds, in contrast to external investments made by Bithumb Investment. The reorganization is seen as a step towards Bithumb's planned IPO in 2025.



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