AdEx, a blockchain-based advertising platform, has launched AdEx AURA, an AI-powered tool that uses public blockchain data to provide personalized recommendations for users and developers. AURA evaluates blockchain activities and uses them to offer tailored actions, such as recommending services to DEX traders or guiding funds to new blockchains. Unlike traditional targeting models, AURA aligns user and ecosystem interests to promote value-driven suggestions. It embeds personalized recommendations directly into Web3 platforms and aims to enhance audience engagement while maintaining trust and transparency. AURA operates on the native ADX token, which can be staked to enhance recommendation placement or streamline placement approvals. AdEx plans to introduce several new projects and has invited crypto platforms to explore AURA.



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