Basic Attention Token (BAT)

Basic Attention Token (BAT) is a cryptocurrency coin that was created to improve the efficiency of digital advertising. It was founded by Brendan Eich, the creator of the JavaScript programming language and the co-founder of Mozilla. BAT is a platform for a new digital advertising and rewards system. The underlying technology of BAT is the Brave Browser, an open source privacy-focused browser that blocks ads, trackers, and other web intrusions. The primary goal of BAT is to create an efficient, transparent, and secure digital advertising system that eliminates middlemen and rewards everyone in the network — users, publishers, and advertisers. BAT is unique in that it is intended to cut out middlemen who take a percentage from each transaction, such as Facebook and Google. The idea is that by cutting out these middlemen and allowing advertisers to pay publishers directly for ad views, the cost of advertising will go down and the quantity and quality of ads will increase. BAT is used on the Brave Browser, which is available for all major web browsers. Brave is a Chromium-based browser that features security, speed and privacy improvements over other browsers. By using Brave, users can support websites and creators they like by donating BAT and earn rewards in BAT tokens when they view ads. Advertisers also have the ability to directly purchase advertising space on the platform. BAT can be purchased and sold on major cryptocurrency exchanges. Popular exchanges that offer BAT include Binance, KuCoin, and Coinbase. Tokens can also be purchased directly from the Brave Browser. Overall, Basic Attention Token is an innovative cryptocurrency that disrupts the digital advertising market by creating an efficient, transparent, and secure platform that rewards everyone in the network. By cutting out the middlemen and allowing advertisers to pay publishers directly, BAT offers benefits for both advertisers and consumers.