The Triple Bottom Line (TBL) is a sustainability framework that emphasizes the need for businesses to focus on three distinct aspects: financial performance, social responsibility, and environmental sustainability. This concept has only been around for a few decades, but it is becoming an increasingly popular way for businesses to ensure the long-term success of their company.

At a basic level, the TBL encourages organizations to consider their financial, social, and environmental performance, as opposed to only their financial performance in the past. This framework requires companies to create a balanced approach to managing their financial, social, and environmental goals.

The primary benefit of the TBL is that it serves as a balancing mechanism between corporate profits and people, planet and profit. Under this framework, businesses can no longer take advantage of any one element, but must instead weigh all three aspects of performance.  This shifts the focus of business away from profits as the primary goal and instead, encourages businesses to consider the various interests of all their stakeholders.

On a practical level, adhering to the TBL framework can provide organizations with tangible commercial advantages. By operating in a more socially responsible way, organizations may retain more employees, attract more external investments, boost their sales from ESG-interested customers, and achieve long-term operational efficiencies.

At the same time, implementing strategies for the TBL may require significant capital investment upfront and can be difficult to measure. It is also possible that goals of the triple bottom line may clash with one another, such as when a company is trying to balance its financial performance with social and environmental goals.

Overall, the Triple Bottom Line is helping to shape the way companies do business by emphasizing the importance of social and environmental issues. By implementing TBL strategies, businesses can achieve greater success on both the short- and long-terms while also increasing their positive social impact. The TBL is still relatively new, but it is already positively transforming organizations around the globe.