Goodwill is an intangible asset that plays an integral role in the process of accounting for a company's assets and liabilities. It can be simply defined as an intangible asset which results from an excess purchase price paid for obtaining another company. Goodwill can arise from a number of different circumstances; for instance, when a company takes over another company and pays an amount which is higher than the market value of the other company, or when the purchaser of the company perceives that there is potential for growth due to the acquired assets and the trademark associated with the other corporation.

Goodwill consists of different elements, namely the unique assets that cannot be easily quantified, such as proprietary or intellectual property, and brand recognition. Such elements cannot be individually valued, thus organizations are obliged to calculate the goodwill value by subtracting the fair market value of the assets and liabilities from the total purchase price.

The accounting standards state that organizations are required to review and assess the value of goodwill at least once a year. For instance, in the event of any significant change in the acquisition, such as a fall in market value or price, the book value of the goodwill may need to be adjusted accordingly. This could result in an impairment of the goodwill asset, in which case the company would need to recognize and record the changes.

Goodwill also has a long-term impact on a company's balance sheet. Unlike other intangible assets, goodwill does not have a finite useful life and thus does not need to be amortized or depreciated. This means that when a company acquires another company, the goodwill value continues to remain on the balance sheet and can have a positive impact on the company's overall value.

Goodwill is an essential asset to be aware of when assessing the value of an organization. By recognizing and understanding goodwill, companies are able to make more informed decisions. It is important for accountants and investors alike to properly evaluate goodwill, as this can be a reliable indicator of a company's potential value.