Fast fashion is a term used to describe the trend of low-priced, trendy clothing being released in short cycles to reflect current fashion trends. This business model is made possible by advances in supply chain management that enable companies to produce clothing styles quickly, and make them available in stores nationwide at affordable prices. Market giants such as Zara, H&M and UNIQLO have become major players in the fast fashion industry, while GAP, Topshop, Forever21, and ASOS are some of the brands more associated with the trend.

The fast fashion sector is successful due to its ability to create stylish garments at an affordable cost. This allows people of all socioeconomic backgrounds to participate in the fashion industry. Additionally, items are available in limited release, making potential customers more likely to purchase items quickly because of the feeling of unique styling. Fast fashion also dramatically increases profit for companies due to its low-cost manufacturing techniques and cheap materials.

However, fast fashion carries with it numerous social and environmental risks. The low-cost garments are created likely through workers who are not paid nor treated well, nor receive ample protection in the workplace. The dyes and chemicals used in manufacturing often come at a cost to workers and the environment. Reports have even suggested that clothing items are often discarded after a single wear due to their low quality and affordability. Oftentimes, this clothing ends up in landfills, which leads to an immense amount of textile waste being released into the environment.

Overall, fast fashion is a complex business atmosphere with substantial benefits and a number of potential risks. It is important to consider the effects that fast fashion has on people, worker's wellbeing, and the environment before participating in this trend. On a positive note, consumers can be sure that their money will allow them to own clothing items they may not have been able to previously afford. As with any major trend, it is always important to consider the effects of fashion, and fast fashion especially.