CandleFocus Glossary Editor
Brick-and-mortar businesses have been around from the dawn of modern retail. They have provided a space for customers to convene, congregate and purchase goods in the physical realm for hundreds of years. Brick-and-mortar establishments are some of the most recognizable fixtures in the retail landscape, and serve as convenient, approachable and ubiquitous points of sale for shoppers. These stores provide a space for customers to easily browse products and services, allowing them to make informed decisions. Highly visible storefronts can also be a powerful marketing tool, providing shoppers with information as to what services and products are available while simultaneously increasing brand recognition.
One potential drawback to brick-and-mortar stores is the overhead costs that are associated with renting and maintaining physical locations. However, the traditional model allows certain advantages that can offset the costs of overhead. For example, physical locations can offer customers a chance to purchase service or items on the spot, rather than waiting for delivery or review turn-around times. And brick-and-mortar locations can provide hands-on customer service and support, which can lead to increased trust and loyalty from customers who may have sensitive questions or need special treatment.
Brick-and-mortar businesses have faced heavier competition in recent years due to the continuing prevalence and general ease of buying-and-selling online. Many companies that specialize in web-based services are able to offer lower prices and may bypass certain government and sales taxes, giving them a competitive edge. However, as a result of this competition, many retailers are beginning to understand the advantage of having a physical location in addition to an online store. This is especially welcome news for consumers who may not want to navigate web-only stores and prefer to be able to access the product in person.
Brick-and-mortar businesses are at the cornerstone of retail. Although online stores have increased in popularity and provide shoppers with more options and convenience, traditional retailers continue to be useful and have not entirely lost their appeal or service. Brick-and-mortar stores continue to provide shoppers with in-person access to products, valuable customer service and support, and create a space for brands to grow recognition. While this model is evolving in the digital age, the advantages that these stores offer is hard to ignore.
One potential drawback to brick-and-mortar stores is the overhead costs that are associated with renting and maintaining physical locations. However, the traditional model allows certain advantages that can offset the costs of overhead. For example, physical locations can offer customers a chance to purchase service or items on the spot, rather than waiting for delivery or review turn-around times. And brick-and-mortar locations can provide hands-on customer service and support, which can lead to increased trust and loyalty from customers who may have sensitive questions or need special treatment.
Brick-and-mortar businesses have faced heavier competition in recent years due to the continuing prevalence and general ease of buying-and-selling online. Many companies that specialize in web-based services are able to offer lower prices and may bypass certain government and sales taxes, giving them a competitive edge. However, as a result of this competition, many retailers are beginning to understand the advantage of having a physical location in addition to an online store. This is especially welcome news for consumers who may not want to navigate web-only stores and prefer to be able to access the product in person.
Brick-and-mortar businesses are at the cornerstone of retail. Although online stores have increased in popularity and provide shoppers with more options and convenience, traditional retailers continue to be useful and have not entirely lost their appeal or service. Brick-and-mortar stores continue to provide shoppers with in-person access to products, valuable customer service and support, and create a space for brands to grow recognition. While this model is evolving in the digital age, the advantages that these stores offer is hard to ignore.