Assurance services has become an increasingly important tool for organizations striving to create an atmosphere of trust and credibility in the market and among their customers, stakeholders and employees. Assurance services provide independent professional advice as to the accuracy and reliability of financial and non-financial information, enabling organizations to increase the quality of their operations and build public trust in their financial and organizational performance.

Assurance services are most commonly used to give independent assurance regarding the credibility of information provided by the organization to its stakeholders and customers, for the purpose of assuring them of the reliability, accuracy, integrity and completeness of such information. This type of assurance service is often called a statement of assurance. Statements of assurance are typically provided in the form of an audit opinion, which a CPA issues after completing an audit of the company's financial statements and verifying the accuracy of the information provided. The information presented in the opinion is considered to be reliable and trustworthy.

Assurance services also include advisory services, such as consulting, risk assessments, internal controls review, and fraud or data analytics. These services enable an organization to identify and manage risks, monitor performance, and verify accuracy of internal processes and systems.

Assurance services are particularly important in industries where the quality and reliability of the data provided is critical, such as in the financial services industry. In this industry, assurance services can help to increase customer confidence in financial markets, providing clients with reliable and accurate information.

In conclusion, assurance services are invaluable to businesses seeking to increase the trust and confidence of their stakeholders, customers, and investors. By providing assurance regarding the accuracy and reliability of financial and non-financial information, businesses can increase the quality of their operations and build public trust in their financial and organizational performance. Assurance services also help to reduce risk and provide organizations with the opportunity to improve business performance and the accuracy of their systems and processes.