Asset management is an essential part of the modern financial market. It is the practice of maximizing the return on an investment portfolio while maintaining an acceptable level of risk. Asset management as a service is offered by financial institutions to an array of client types, ranging from high-net-worth individuals, governments and corporations to institutional investors, such as colleges and pension funds, among others.

Asset managers are professionals that have great responsibilities, whether they are working in a large financial institution or as a team of freelance advisors. Asset managers are responsible for making decisions on behalf of their clients and they must always do so in good faith, which means they are legally obligated to act in the best interests of the clients.

The goal of asset management is to generate the highest possible return on investment, while taking into consideration the level of risk the clients are willing to accept. To achieve this goal, asset managers will utilize various financial strategies and tools, such as diversification and portfolio optimization, in combination with fundamental financial research.

Asset managers must also strive to prevent or minimize the negative effects of market volatility on the value of a portfolio. This may be done through careful planning, choosing a mix of less volatile and more risky investments, and managing the portfolio in an appropriate manner. Asset managers have access to sophisticated investment tools, such as derivative products, to help them achieve these objectives.

Another important element to successful asset management is understanding the needs of the clients and their expectations regarding the performance of their investments. Asset managers must take into account the clients’ short-term and long-term goals, as well as the investment horizon of each individual case. They must also be able to determine the most appropriate strategies to reach those goals, taking into account the client’s risk tolerance and the current economic environment.

All of these elements culminate in the successful management of the client's investment portfolio. A successful asset management program should lead to an improved financial situation, while reducing the risk of large losses caused by volatility and changes in the markets.

In summary, asset management is an essential part of the modern financial market and is aimed at maximizing the value of investment portfolios while maintaining an acceptable level of risk. Asset managers are professionals that are responsible for making decisions on behalf of their clients and must always do so in good faith. They strive to generate the highest possible return on investment while taking into consideration the risk tolerance of the clients and the current economic environment.