CandleFocus Trump family gave us a ‘masterclass’ in meme marketing’: pro
2025-01-31
Author: Content Editor
Donald and Melania Trump's entrance into the cryptocurrency space with their meme tokens has sparked discussions about regulatory strategies. The CEO of Mintology, Zach Burks, believes that by labeling their tokens as "memes" rather than "coins," the Trumps are trying to avoid categorization as securities and potential accusations of pump and dump schemes. The launch of a Melania-themed meme token, shortly after the surge in demand for Trump's token, is speculated to divert attention from scrutiny. By evading triggering language that could lead to enforcement actions by the SEC, Trump's approach highlights the evolving relationship between crypto and regulation. The Trump family launched two meme coins, TRUMP (TRUMP) and MELANIA (MELANIA), which caused market volatility and backlash. TRUMP token experienced a significant price increase, reaching $75 and a market cap of $15 billion.
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