CandleFocus

Tap-to-Earn Games See User Counts Plunge Despite Crypto Boom

Telegram-based tap-to-earn crypto games are experiencing a significant decline in users, despite the overall bullish phase of the cryptocurrency market. Search interest in "tap-to-earn" has dropped by 80% between June and December 2024, indicating a shift in focus by players and investors. Popular games like Hamster Kombat, Notcoin, and Catizen have seen a sharp decline in users, with Hamster Kombat losing over 3 million users in one month. On-chain activity data also reflects this trend, with the Ton blockchain recording a decrease in daily active wallets. A survey of players shows that repetitive gameplay, diluted airdrop rewards, fraud and security concerns, and difficulties in withdrawing rewards are major reasons for user attrition. To ensure the future of these games, developers must address these issues and deliver engaging, secure experiences for a broader audience.

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