CandleFocus Nexo Sheds Crypto Lender Label, Rebrands as a ‘Digital Asset Wealth Platform’
2024-10-31
Author: Content Editor
Crypto lender Nexo has undergone a rebranding as it aims to attract more clients and position itself as a digital assets wealth platform. The company has revamped its website, logo, and user interface, focusing on flexibility and compliance. Nexo has served over 7 million users, offering products for buying and exchanging digital assets, as well as an Earn Product that provides up to a 16% yield on stablecoins lent to the platform. The rebrand includes a new visual identity with a sophisticated and refined tone, targeting both retail and institutional investors. Nexo claims to have issued $8 billion in credit on crypto loans and paid out $945 million in interest. The London-based firm phased out its products and services in the US after facing enforcement actions and regulatory scrutiny.
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