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Lamborghini Goes Web3 with Lightlink, Gravitaslabs Collaboration

Author: Content Editor
Gravitaslabs, a key player in the Web3 industry and partner of Animoca Brands, has partnered with LightLink to bring Lamborghini's new digital platform, Fast ForWorld, to life. This partnership aims to redefine fan engagement and brand loyalty in the automotive sector by leveraging a gasless, Ethereum-based Layer-2 (L2) blockchain solution. Gravitaslabs will create a unique space for Lamborghini fans to earn rewards and participate in quests, as well as interact with digital representations of Lamborghini vehicles in a gamified ecosystem. The partnership signifies a milestone in the growing relationship between blockchain technology and the automotive sector. Lamborghini will introduce an in-game NFT called Revuelto, which will serve as a digital asset and a gateway to Lamborghini's immersive ecosystem. The partnership signals a shift towards more engaging and cost-effective blockchain solutions, with Base, an L2 blockchain developed by Coinbase, serving as the platform for minting these assets. The move represents an opportunity for Lamborghini to revitalize excitement in the NFT space and expand its digital footprint.

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