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Young investors see crypto as better alternative to US stocks, personal brands: BofA

A study conducted by Bank of America reveals that younger investors, primarily Gen Z and millennials, are increasingly favoring alternative investments such as cryptocurrencies and private equity over traditional U.S. stocks. The study also highlights a generational divide, with older generations remaining committed to traditional equities. The findings suggest that young investors prioritize real estate, cryptocurrencies, and private equity as more promising avenues for growth. The report suggests that this shift in investment preferences, driven by a generational transfer of wealth, may lead to new investment trends and calls for advisors to adapt their strategies to meet the needs of the emerging investor class.

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