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Santander: El Salvador's Bitcoin Adoption Fuels Tourism Boom

El Salvador's tourism industry experienced significant growth in 2024, thanks to the country's adoption of bitcoin and safety reforms. Santander US Capital Markets LLC, a division of Banco Santander, published a report highlighting the remarkable tourism growth tied to bitcoin adoption. The report stated that El Salvador recorded 3.9 million tourist arrivals in 2024, a 22% increase from the previous year, with many U.S. visitors attracted to experiencing bitcoin transactions in daily life. The analysis also noted that improved safety, with a significant reduction in homicides, contributed to the growth. Tourism accounted for 11% of El Salvador's GDP in the first half of 2024, surpassing regional competitors. The country's bitcoin-focused initiatives and security improvements have positioned it as a model for integrating cryptocurrency into tourism and economic development.

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