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eToro Survey: 55% of Gen Z Discuss Investments with Friends, Surpasses Boomers

Author: Content Editor
A recent survey conducted by eToro reveals that Gen Z investors are more likely than older age groups to share and discuss their investment activities with friends and family. The study, which covered 10,000 retail investors across 12 countries, found that 55 percent of Gen Z respondents aged 18 to 27 spoke about their portfolios with friends, while 44 percent shared their investments with relatives. In contrast, only 29 percent of baby boomers aged 60 to 78 had such discussions with friends, and only 22 percent with family. Gen Z investors also showed a greater tendency to compare investment strategies with strangers and colleagues. They dedicate more time to research, spending an average of 3.7 hours per week analyzing company data and watching investment-related content. Furthermore, Gen Z is more likely to engage in structured learning, with 30 percent having taken an investment course and 45 percent studying strategies from prominent investors. Their motivations for investing also differ, with a focus on financial independence rather than retirement planning. This generation recognizes the importance of financial knowledge and is utilizing the available tools to their advantage.

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