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CoinShares launches educational campaign targeting Swedish investors

European asset manager CoinShares is launching an educational initiative called "CoinShares Crypto Puppies" to educate Swedish investors about cryptocurrencies. The campaign aims to promote CoinShares XBT Provider and leverage Swedes' love for dogs to create a positive association with cryptocurrencies. The initiative comes as research shows that Swedish investors lag behind in crypto adoption, with only 9% holding cryptocurrencies compared to the European average of 12%. CoinShares CEO Jean-Marie Mognetti suggests that negative media coverage may be responsible for the low adoption rate. The campaign will run for over a month and includes digital videos, billboard ads, print ads, wild postings, and influencer partnerships.

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