Media Kit
Candlefocus EditorA comprehensive media kit is like having an advocate or pitch-person in the room when you’re not. It should lay out all the information someone needs to know in order to understand your mission and offering, as well as how to connect with you and how to develop a relationship.
A typical media kit begins with your brand’s important details, such as the name and logo, mission statement, the products or services you offer, your business address, contact details, website, and so on. This information is the foundation of your media kit, as it provides potential partners with a good idea of who you are and what you offer.
In addition to your company details, media kits should also include recent accomplishments, awards and recognition, relevant statistics or market research, customer testimonials, case studies, and press mentions. All of these sections can be used to pull together a more detailed story about your brand that someone can review quickly and easily.
Your media kit should also include high-resolution images of your product or service and the people who work for your company. You may also want to include a photo of your team, the founders, the CEO or president, or other key people in the company. Include images that reflect your company’s values and personality.
Finally, include contact information for the staff handling press inquiries. If you have a spokesperson, include their full contact information in the media kit. This will ensure that members of the media are reaching out to the right person with their questions.
By creating a well-considered media kit, you can make it easier for potential partners, customers and press outlets to understand more about your brand, products, and services and make connections more quickly. Media kits are a great tool that can be used to level up your branding and marketing efforts, and ultimately get your message out there.