CandleFocus

Merchandising

Merchandising is the process of driving retail sales through the strategic distribution and promotion of items. This process falls under the umbrella of larger strategies such as marketing and sales. Merchandising is not limited to products in physical stores like convenience stores, department stores, and grocery stores. Rather, it incorporates a wide range of activities, such as paid advertising, web merchandising, and visual merchandising.

The product merchandising process involves deciding what to sell, how much to sell, and where to sell it. Physical stores should carry items that are expected to profit, while pricing goods strategically to make them attractive to buyers. Product merchandising also encompasses research and data analysis, education and training, and product exchange and return programs.

To effectively promote products, visual merchandising may be used. This is the process of creating displays or “scenes” to showcase products in physical stores or digital areas. Visual merchandising can make products stand out and draw in potential customers. This form of marketing often requires strong attention to detail and visual design. For instance, a designer may arrange items in a way that is both aesthetically pleasing and motivating to purchase.

Retail merchandising is the strategic display of goods in stores. It takes into account the psychology of why people purchase products and is used to create engaging in-store experiences. It also helps customers find items more easily and encourages them to buy more expensive items.

Digital merchandising is the use of digital technology to promote products and services. Using the Internet, businesses can reach more people, promote more products, and generate more sales opportunities. Digital merchandising includes activities such as developing content for digital ads, monitoring online analytics, and analyzing customer purchasing trends.

Omni-channel merchandising is a type of digital merchandising that makes use of multiple channels, including websites, storefronts, mobile devices, and social media, to drive sales. By connecting online and offline stores, customers can get products from anywhere and access a company’s services from any platform.

Merchandising is the marketing and promotion of products in order to drive retail sales. It encompasses product merchandising, visual merchandising, retail merchandising, digital merchandising, and omni-channel merchandising. Product merchandising includes activities such as deciding what to sell, how much to sell, and where to sell it. Visual merchandising incorporates the strategic display of goods to create an attractive and engaging shopping experience. Retail merchandising often involves offering discounts, adding product demos, and rearranging products in the store. Digital merchandising includes activities such as developing content for digital ads and analyzing customer purchasing trends. Lastly, omni-channel merchandising uses multiple platforms to reach a larger number of customers and increase sales. Ultimately, the goal of merchandising is to increase customer engagement and enhance sales.

Glossary Index