Harvest Strategy
Candlefocus EditorHarvesting a product can be achieved in a variety of ways. Companies may reduce promotion and marketing to save money, or they may shift resources to other projects. Some companies may even decide to cease production entirely, sometimes through official discontinuation or simply by shifting demand to other, newer products. The end goal of any harvest strategy is to gain the most profits while continuing to utilize the customer base of the current product.
Venture capitalists often use harvest strategies in order to exit successful investments. When an exit strategy is in place, investors can receive their return on investment, depending on the success of the venture itself. In some cases, investors might opt for liquidation in order to get their money back for an unsuccessful project, but in the event of a successful venture, harvest strategy can help them maintain their control and reap the rewards of their hard work.
The bottom line is that companies use harvest strategies in order to reduce spending and to maintain their autonomy over successful projects. Whether it’s an outdated product or a venture capitalist’s successful investment, harvest strategies can be used to increase profits while preserving market presence.