CandleFocus

We need to stop pretending that airdrops work

Author: Content Editor
The author argues that airdrops, a popular strategy used by blockchain projects to drive adoption, are no longer effective and lead to short-term gains rather than long-term loyalty. Airdrop farming, where users engage in minimal activities to claim tokens, has become common, resulting in users quickly leaving the project after receiving their rewards. This constant turnover of users and developers undermines the stability of networks and erodes trust within the DeFi ecosystem. Similarly, developer grant programs face challenges as developers move from one platform to another in search of funding, hindering the establishment of long-term projects. The author suggests that blockchain projects should focus on creating long-term, value-driven models that align the interests of users and developers, rather than relying on short-term incentives.

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