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Nike turns to AI to push innovation, growth objectives

Nike turns to AI to push innovation, growth objectives
Sports apparel giant Nike is leveraging emerging technologies such as artificial intelligence (AI) and blockchain to enhance its operations and offerings to consumers. Nike has implemented blockchain to combat counterfeit products and provide customers with a means to verify authenticity. The company has also explored non-fungible tokens (NFTs) and virtual fashion in the metaverse. In addition, Nike is using generative AI and consumer data to personalize customer experiences. Meanwhile, a report by Noaris Protocol highlights the potential threat of quantum computing to Web3 solutions, with IT directors increasingly concerned about scalability and regulatory issues. Respondents are exploring decentralized models and new encryption systems to mitigate potential risks. Overall, companies are developing Web3 strategies to improve data storage, supply chain transparency, automation through smart contracts, and tokenization use cases. Collaboration with established blockchain service providers and upskilling employees are common strategies for implementing these ambitious plans.

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